Kim Gehrig is an Australian director whose work is defined by a distinctive blend of technical precision, wit, and profound humanity. Known for subverting genre tropes and challenging cultural norms, Gehrig crafts films that are as intellectually sharp as they are joyous.

Gehrig first gained international acclaim with "This Girl Can" for Sport England, a seminal campaign that revolutionised the representation of women in sports and earned her the Grand Prix for Good and the inaugural Glass Lion at Cannes. She continued to push boundaries with "Viva La Vulva," a liberated portrayal of female anatomy that blended animation and live action to destigmatise women's health. Gehrig followed this with the music video for Chaka Khan’s "Like Sugar," which instantly became a looping dance classic. From there, she directed an episode of the Apple+ anthology series, ‘Roar,’ starring Nicole Kidman and Judy Davis.

In 2023 and 2024, Gehrig won back-to-back awards for Outstanding Directorial Achievement in Commercials at the DGA Awards for Apple’s "The Greatest" and "Run This Town" for Rihanna’s Super Bowl Half-Time show, further cementing her reputation as a bold storyteller.

Gehrig kicked off 2025 with Nike’s first Super Bowl spot in 27 years, "So Win." Featuring current icons Caitlin Clark, A’ja Wilson, Sabrina Ionescu, Sha’Carri Richardson, and Jordan Chiles. Gehrig’s imaginative, bespoke portraits honoured each athlete’s legacy while standing firm in an audacious voice-over from Doechii. Reuniting with a familiar collaborator to close the year, Gehrig directed "I’m Not Remarkable" for Apple, a grand-scale musical featuring an immense cast that challenges common stereotypes about people with disabilities.

Gehrig continues to push the boundaries of the medium, consistently delivering work that is thought-provoking and visually spectacular. She is a graduate of Central Saint Martins and currently splits her time between Los Angeles and London.

Latest

Beatrice Gibson, At Night

Alfie Whiteman for Tottenham Hotspur, Tottenham ’Til I Die

Cleon Arrey for Neighbors Skate Shop, Digital Divide

Alfred Marroquín for KATSEYE, Hootie Frutti

Kim Gehrig for Foot Locker, It Always Will Be Foot Locker

Dan Emmerson for Specsavers, Screen The Nation

Lydia Garnett for EE72, Playing House

Alfred Marroquín for Reebok x Karol G, Anthem

Daniel Sannwald for Arca, XXXXX Livestream

Now Burns Blue

Sam Hibbard for Altos, Snake Hips

CLIQUA for U2, Street of Dreams

King She for Bank of America, Street of Dreams

Mollie Mills for Lucky Daye, Nowhere Fast

Sophie Jones for KWN, Risk It All

Dan Streit for Nike, Rip The Script

Mollie Mills for Spotify, Be Particular

CLIQUA for Apple, Designing the Hikawa Grip & Stand for iPhone

Rollo Jackson for NoProblemo x Le Specs

Alma Har’el for Corona, Life Is Calling

Rollo Jackson for Overmono, Pure Devotion

King She for Andrex, The Labour Poo