Christened ‘energy in motion’ – director and photographer Sophie Jones’s work is fuelled by the authenticity with which she reveals her subjects’ true natures. Around the globe, Sophie captures sparks of youth culture, personal potency and community spirit as she directs her lens at individuals and groups, renowned and undiscovered, to embrace their unique stories.

The intoxicating results include a spellbinding Louis Vuitton campaign piece starring TyShawn Jones; a captivating adidas Originals campaign; and an alluring video for Ichon featuring Yseult. Sophie has also worked with Apple Music, Miu Miu, Versace, Nike, Zalando, the BAFTAs, Ganni, Johnnie Walker and EE, and shot for Dazed, The Face and Altered States.

A collaborator of talents such as Willem Dafoe, Mia Khalifa and Celeste, Sophie is drawn to moments where personality meets movement and stillness hints at a tale untold – opening up her cast to reveal their innate dynamism and emotional depth.