Alma Har’el is a world-renowned filmmaker celebrated for her genre‑blurring work that fuses documentary and narrative with striking imagery and poetic intimacy.

Most recently, Alma wrote and directed a thriller‑inspired spot for Coach’s Not Just for Walking campaign—'Soho Sneaker'—starring Charles Melton. The campaign playfully channels paranoia and spontaneity as Charles evades paparazzi while memorising lines.

Her commercial portfolio includes standout campaigns for the likes of Airbnb, Coca‑Cola and Stella Artois. Her short film 'Jellywolf' for Chanel x i‑D—a blend of sci‑fi, feminism, and fragrance—won accolades from Clio, Tribeca X, D&AD, and Ciclope.

Her narrative feature debut 'Honey Boy' won the Sundance Special Jury Prize for Vision and Craft, earning Alma the DGA Award for Outstanding Directorial Achievement in a First-Time Feature— making her the first woman in DGA history to be nominated in both commercial and narrative directing categories.

Expanding her reach into television after an eclectic body of work spanning music videos, film and advertising, Alma is the creator, writer, and director of 'Lady in the Lake', the celebrated limited series starring Natalie Portman and Moses Ingram.

A pioneer in championing equality in media, Alma founded FREE THE WORK, a non-profit initiative that reshaped advertising’s bidding process and drove inclusive hiring practices across 180 countries.

Additionally, Alma’s creative studio JELLYWOLF conceived TIME’s 100 Women of the Year project in partnership with P&G Studios. Jellywolf produces culture-shaping brand work at the intersection of advertising and storytelling.

Alma continues to direct bold, visionary work across film, television, photography, and branded content.

Latest

Kim Gehrig for John Lewis, Tableau

Vincent Haycock for Maxo, IDK

Harris Dickinson, URCHIN

Ibra Ake for Nike, Endless Obsession

Sophie Jones for Vans x SZA, Grit & Grace

Alfred Marroquín for Channel 4, The Inheritance

Alma Har’el joins the Somesuch roster

Daniel Sannwald for Under Armour, Control Is Everything

Dan Emmerson for Specsavers, Wonder

Vincent Haycock for Essentia Water, Change The Equation

Freddie Waters for CrossCountry Trains, Train Spotters

Tom Hardiman for Magliano SS26, Maglianic

Kim Gehrig for Burberry, Burberry Festival

Use the Words You Have

Aneil Karia for Apple and Merky Films, Big Man

Kahlil Joseph joins the Somesuch roster

King She for Yamê, Shoot

Duncan Loudon for Nike, Tomorrow

Lydia Garnett joins the Somesuch roster

Sophie Jones for Obongjayar, Sweet Danger

Mollie Mills for Bbyafricka, Trackstar

Isaac Lock for Burberry, London In Love

Dan Streit for Paris Texas