Propulsive and electric – director, photographer, artist and editor, Duncan Loudon’s films and stills command attention with his new spot for ASOS ‘Inspired By’, demonstrating his emotional acuity as a filmmaker.

Duncan’s talent for distinctive directing also shines through ‘High3r’, his video for Mike WiLL featuring Lil Yachty and Lil Wayne, and his commercials for adidas x Humanrace, On Running, and Patta x 8SZN. A valued collaborator of progressive talents such as Obongjyar and Mount Kimbie – Duncan has won multiple UKMVAs for his compelling promos such as ‘Bullet from a Gun’ for Skepta.

The short film ‘SWEAT’ is an impressive example of Duncan’s combined cinematic, artistic and technical strengths. Starring Julia Davis, the adrenalised piece communicates an enlightened take on today’s London.

As a photographer, his portfolio features evocative portrait projects for the likes of The Face x Burberry, Dazed, CRACK’s Vegyn cover, The Weeknd, and campaign stills for McQ and Puma.