Kim Gehrig
Apple Music Super Bowl, Rihanna Returns: Run This Town
Co-Directed by Tajana Tokyo
Co-Directed by Tajana Tokyo
Kim Gehrig is a two-time Emmy, and three-time DGA Award-winning director known for blending technical precision, wit, and profound humanity.
She first gained international acclaim with ‘This Girl Can’ for Sport England, a campaign that changed how women in sport are represented and won the Grand Prix for Good and an inaugural Glass Lion at Cannes. She followed it with ‘Viva La Vulva’, a liberated portrayal of female anatomy, and Chaka Khan’s ‘Like Sugar’ music video. Her narrative debut was the Apple TV+ anthology series ‘Roar’, starring Nicole Kidman and Judy Davis.
Kim has worked with countless artists and athletes including LeBron James, Serena Williams, Doechii, Alexia Putellas, Tim Minchin, Kylian Mbappé, Questlove, SGA, Brittany Howard, Mark Ronson, and Blackpink’s Rosé. In 2025 she made Nike’s first Super Bowl spot in 27 years, ‘So Win’, casting Caitlin Clark, A’ja Wilson, Sabrina Ionescu, Sha’Carri Richardson, and Jordan Chiles to confront the double standards female athletes face.
Kim’s three DGA Awards were earned for work including Rihanna’s Super Bowl Halftime Show ‘Run This Town’, and her two Emmy wins were for Apple’s ‘The Greatest’ and ‘I’m Not Remarkable’, both of which challenged perceptions of people with disabilities.
Australian-born, Kim is a graduate of Central Saint Martins and splits her time between Los Angeles, London, and Sydney.