Director and photographer Alfie Whiteman's work is defined by a curiosity for how culture, identity and community intersect. A former professional footballer with Tottenham Hotspur, Alfie channels the discipline of elite sport into the openness of his creative practice.

With an eye attuned to capturing moments of human connection in unseen places, his video portfolio includes a cinematic observation on the World Toe Wrestling Championship for footwear brand Vibram FiveFingers, which won a silver Young Director Award for Branded Content at this year’s Cannes Lions. Additionally, Alfie has offered his talents to brand Baracuta in ‘Keep The Faith’, a movement-driven short shining a spotlight (torch) on the Northern Soul community.

In the photo realm, Alfie has shot stills for internationally acclaimed brands such as On and Paloma Wool. This is alongside ongoing personal projects, which he uses to reflect on the crossovers of sport, culture and everyday life. Alfie recently opened his solo exhibition 'A Loan' at OOF Gallery. The project explores themes of solitude, loneliness and introspection, captured during 2022 when Alfie was sent on loan to play in rural Sweden and spent his time living in an isolated woodland cabin. An accompanying book to the series was published through OOF and Somesuch Editions.

Parallel to his moving image and photography work, Alfie is a resident DJ on NTS Radio with a monthly show 'Sweet Tooth'.

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